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Beyond the Fat Wire

Monday, March 14, 2005

Day One, Morning Tutorial


Creating Passionate Users
Date: Monday, March 14
Time: 8:30am - 12:00pm
Location: California Ballroom C

What do game designers, neurobiologists, and filmmakers know about creating passionate users? How can we exploit the way the brain works to reach users/customers at a deep emotional level that inspires their devotion, enthusiasm, and most of all--their desire to evangelize your product, service, or cause, to everyone they meet (or blog for)?

The latest research in cognitive science, brain chemistry, and psychology points to a dramatically different way to craft your product, service, and community in ways that are far more important today than they were even five years ago. There's never been more competition for a person's attention than there is today, and the old ways of standing out among the pack no longer work.

If you want to build a community around your product, service, or organization, the research and lessons learned in these other domains will help you do what you need to do to get their attention and keep it. You'll learn to work around the brain's natural filters that keep your message from getting in. You'll learn to give your product or service an almost addictive quality to keep users engaged and wanting more. Most importantly, you'll learn the key secret that will turn their brains and hearts on.

Whether you're looking to drive up the hits on your web site, increase membership in your organization, build a passionate fan community around your brand, help people learn far more effectively, or dramatically increase sales, we'll look at some of the research that defines a path to reaching your goal in the quickest possible way.


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