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Beyond the Fat Wire

Tuesday, March 15, 2005

Day Two AM - Opening and Keynote

Opening Welcome
Rael Dornfest, CTO, O'Reilly Media, Inc.

Date: Tuesday, March 15
Time: 8:20am - 8:30am

Keynote

Rules for Remixing
Rael Dornfest, CTO, O'Reilly Media, Inc.

Date: Tuesday, March 15
Time: 8:30am - 9:00am
Location: California Ballroom B & C

Citizen engineers are throwing their warranties to the wind, hacking their TiVos, Xboxes, and home networks. Wily geeks are jacking Jetsons-like technology into their cars for music, movies, geolocation, and internet connectivity on the road. E-commerce and network service giants like Amazon, eBay, PayPal, and Google are decoupling, opening, and syndicating their services, then realizing and sharing the network effects. Professional musicians and weekend DJs are serving up custom mixes on the dance floor. Operating system and software application makers are tearing down the arbitrary walls they've built, turning the monolithic PC into a box of loosely coupled component parts and services. The massive IT infrastructure of the '90s is giving way to what analyst Doc Searls calls "do-it-yourself IT."

We see all of this as a reflection of the same trend: the mass amateurization of technology, or, as Fast Company put it, "the amateur revolution." And it's these hacks, tweaks, re-combinations, and shaping of the future we're exploring in this year's Emerging Technology Conference theme: Remix.

In this opening session, your conference host introduces you to the gestalt of ETech and how the subject matter of past years has woven itself into the fabric of ETech today.

Then Dornfest looks ahead to how the remix culture will impact business and technological innovation, product and service development and adoption, the Internet ecology, and change the way ordinary people interact with ever more tech in their midst.


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